You know them. You love them. You wear them.
Birkenstocks.
In lieu of the pandemic, it seems as though comfort came into style and will never leave. What does that mean for Birkenstocks?
It means they will always have a place in our hearts and our shoe closets.
These wonderfully comfortable sandals have expanded their platform.
Literally. You can even find the platform Birkenstocks now!
As the enterprise gets bigger, its products become even more diverse, unique, and ultimately better.
Even after 249 years of being in business.
Yes. 249 YEARS!
The beginning of Birkenstock’s journey begins in Langen-Bergheim, Germany with Johann Adam Birkenstock. Due to its flexible footbed design, the footwear stood out through the 80s after being manufactured by Konrad Birkenstock. The shoe brand boomed through Europe in the 20th century. From there, the family brand made its way to the America’s paving the way for Birkenstock to make a long-lasting footprint in the shoe industry on a global scale.
So, what makes this brand so special?
Their incredibly comfortable, contoured footbed conforms to the shape of your foot. It leaves your feet feeling secure with maximum support and relief from discomfort.
And while the comfort is great, the eco-friendliness makes for an even better brand of shoe. The brand uses renewable, natural, recyclable, and top-notch quality materials.
We love a brand that is an active friend to mother nature!
And do you happen to remember the last time you bought a pair of Birkenstocks?
I do. Almost 4 years ago. And they are still in top-shaped condition! With the proper care, a pair of stocks can last for years.
With over 100 different pairs, all uniquely different, Birkenstock holds its head high as a leading brand in the shoe industry paving the way for simple, sustainable, and long-lasting footwear.
Let’s not forget the most miraculous marketing strategy that keeps this company at the top: influence. Their popularity soars to new heights thanks to the never-ending celeb hype surrounding around the shoe. With the support of celebrities’ influence, it seems it will truly never go out of style. Mega influencers like Kendall Jenner, Gigi Hadid, and Gwyneth Paltrow rock their stocks as they walk seamlessly through the streets repping the iconic sandal.
Not only are influencers bringing the hype but so are major luxury brands! Brands like Dior, Isabel Marant, Valentino, and Manolo Blahnik have collaborated with Birkenstock to elevate the brand into the high fashion world.
Birkenstock has made its (foot) print as it continues to provide comfort, simplicity with a touch of chic, and versatility to consumers all over the world.
Now for the real question, do you wear socks with your Birkenstocks? Comment below!