Keith and James, Luxury Accessories Label, Creates Daring and Innovative Designs With His Red Bottom Hats
James Keith is a name to know in the accessories industry. The designer — who is known for his red bottom hats — has taken the world by storm with his unique approach to fashion. The company, Keith and James, has created a signature line of fedoras for men and women, and are the perfect complement to any outfit. The brand was initially based in Atlanta but is now located in Los Angeles which has received great feedback from clients.
Keith and James have become a celebrity favorite in the accessories space and stars around the world have worn the label to red carpet premieres such as Paris Fashion Week. The brand even received the coveted seal of approval from Christian Louboutin himself, who has worn the brand on many occasions, Keith and James also cater to the likes of Floyd Mayweather, The Baby, Billy Porter, Chris Brown and daughter Royalty Brown, Snoop Dogg, E40, Steve Harvey, Cedric the Entertainer, Irma Peñuñuri, and more.
Back in 2015 James Keith, the founder, was driving back to Atlanta on New Year’s Eve and thought to himself “I really want to put a suit on tonight, get dressed up, put a nice top hat on, get out and go have a drink and just chill out.” However, he wanted something that was more unique and eye-catching than what everyone else would be wearing. He went searching but was unable to find anything that fit what he was looking for. Since he couldn’t find it he decided to create it. James never imagined he would end up creating his own accessories brand but the experience has been mind-boggling for him. He created something for himself that he loved and everyone else caught on and ended up loving it as much as he did. To create a company is one thing but to create a company based on something you love and have other people love and appreciate it is a whole different story.
Keith and James has also been picked up by Neiman Marcus which has grown into a great partnership for them. They have been continuously working on creating even more accessories like hats, bags, and even perfume which will be coming out very soon.
The Coronavirus pandemic did have an effect on their business and so they made sure to take time to “figure out the structure of the brand, and really strategize and figure out what we want to do next with the brand.” They refocused and narrowed down the purpose of the company but they were still able to stay in business the whole time. They continued to strategize how to reach a global and international consumer base as well.
James never expected that he would end up being a designer in the fashion industry until unexpected life developments led him down this path. He now is extremely passionate about what he does so he wants people to remember that even though you never know what’s in store for you it’s important that when something comes your way, you have to embrace it. James has made sure to follow this mentality ever since he started his brand and it has done amazing things for him.